On eterble’s 3rd collection – letter from Creative Director
eterble Announces Third Collection in October 2024
In October 2024, eterble unveiled its third collection. As a sustainable tableware brand created for those who care about the environment and the planet, it enters its third year without wavering from its mission. Creative Director Hiroko Hayama shares her thoughts on the new collection.
Theme and New Items of the Third Collection
The theme of the collection is “Resonating with the depth of time.”
Inspired by classic British antique ceramics, which have been passed down through generations and are still used today, the collection introduces new original geometric patterned fabrics.
The first collection drew inspiration from the beautiful art of Spain and Portugal, imagining the lifestyle of independent women living there. The second collection focused more on daily life and the dining table, shaping that desire into products.
The third collection, with a classic yet modern look, features warm designs that evoke a sense of Japanese style. These designs have a strong presence while harmonizing with a room’s interior. The items are designed to fit seamlessly into any household and brighten everyday scenes.
As with previous collections, the production process remains environmentally conscious, utilizing “eterble fabric,” a 100% recycled polyester material developed in-house. The new patterns feature water-repellent processing, making them more practical for daily use.
The lineup includes products that easily match any room and can transform the dining table with minimal effort. Starting with rare round-shaped placemats in Japan and a table runner with detachable tassels that exude a sense of luxury from the first glance, there are also time-saving, easy-to-use table coordination gift sets. Additionally, new items inspired by the world of tea ceremony, such as tea bowl bags, tea scoop bags, and dividers, will be introduced, along with aprons for adults and children, allowing families to enjoy matching outfits.
The third collection emphasizes practicality for daily life and the dining table, with designs and colors that invite repeated use. The items can be used in various ways, either layered with existing tablecloths or used individually. We hope these products will enrich your dining experience and gatherings with loved ones.
Exhibition at Table Coordination EXPO on October 30
More people are eagerly anticipating the launch of eterble’s third collection. These tableware items have a strong presence while harmonizing with a room’s interior and enhancing everyday scenes, making them perfect for all households. We hope many will come and see them, and that they will be enjoyed as gifts for occasions like birthdays, seasonal parties, weddings, and housewarmings.
We will participate in the “Table Coordination EXPO 2024,” held in Yokohama and online on October 30. eterble will showcase a table coordination display in collaboration with a long-established tableware brand. Items from the third collection will also be exhibited and available for purchase. We hope you will visit us.
For details about Table Coordination EXPO 2024, please check here.
eterble Official Website
https://eterble.com
eterble Official Online Store
https://shop.party-creation.com/collections/eterble