eterble’s conception has started from the year 2019, the time when people’s interests have been starting to make a shift from fashion to lifestyle. Some have forecasted that people will have more interests and cravings to items that will arrange and balance the spaces related to everyday life, that such items will be the “most wanted” moving forward.

Tableware is one of them.
Within the tableware, especially tablecloths easily update the daily scenery into something vibrant and are very easy to handle compared to other interior items. Just like changing clothes, you can change tablecloths and will give new atmosphere no your spaces. They bring freshness and excitement so easily.

During the development of the brand eterble, the year goes into 2020 with pandemic. Since then, people’s view on working styles and values have massively changed, and there are more people working from home which have made them spend more time at homes. With the impact, more people started to rearrange their home spaces, and more people have realized on the importance of living gracefully at homes. It has given a dynamic change to the needs to tablecloths as well.

People who choose eterble, is someone who lives on their own values and enjoy living every day. Someone who has a good taste of sense, and likes something not too cool and not too sweet, not too plain and not too casual, simple yet clean, and a little bit of luxury atmosphere. Someone who can enjoy their lives in their own ways depending on their life stages too. Someone who wants to enjoy every day by expressing their own feelings and thoughts, without making any shortcuts, by taking good amount of time. We think it is someone like that.

Our Brand Name : eterble

Beautiful time that flows gracefully, and a table of abundance to you. Rethinking our future, together with modernity and quality, we hope to deliver the joy and fulfillment of embracing something which is deeply considered. eterble is a sustainable tableware brand for the people with kindness to our environment and thoughtful minds to the earth. The brand first launched on 26th May, 2022, and then releasing the first collection on October 2022.

Development of the brand eterble has first took place in 2019. It then encounters a big turning point in 2021, when Hiroko Hayama takes place as a Creative Director of the brand. At first in 2019, eterble has focused more on the design of tableware, but in 2021 when the pandemic is hitting in, the brand takes a big helm in envisioning on the concept of “environmentally friendly tableware making” together with the encounter to new technology as well.
※eterble’s story on environmentally friendly fabric making

eterble’s first collection is inspired by art of Spain and Portugal, which the Creative Director Hiroko Hayama has got attracted by while living in New York. The collection imagines the independent women clothed in Portugal winds. Slightly faded tones of the cloths and is geometric patterns are coming from architects and flowers bathed in beautiful yet a little melancholic sunset over the Atlantic Ocean.

This collection’s tablecloths are simple looking, yet it brings up the independent look once laid out to tables. Chic to match any homes, it also portrays the playfulness of women by giving texture to fabrics such as paneling, and giving some delicate embroideries.

Our tablecloths are comfortable, and they bring you the joy. They bring new impressions to your tables, which can give you another take on your cutleries you use every day, the books you leave on your tables, and the flowers you place on top. Please enjoy your days together with our tablecloths, with little more time and effort where you can express your feelings and moods carefully.